When you think of scaling insurance what comes to mind? You have built this great business but you want to add more value to your business. When you own your insurance agency, you know that as an entrepreneur you have to stay on top of things regarding your business.

You have to make sure the needs of your customers are met, which means the more value you have to offer your customers, the more customers you will get signed with your insurance agency. So what does it all mean and how do you go about scaling your insurance agency and building a great business?

As an insurance agent, you are probably used to having a busy schedule, and effective time management is a must to live a balanced lifestyle. However, time management is not quite as simple as filling out your calendar. Making the most of your days requires strategic planning and prioritization.

If you are an insurance agent who feels overwhelmed by your fast-paced lifestyle, you are not alone. Whether you specialize in service or sales, there are some distinctive strategies you can use to keep your days balanced and maximize your productiveness. Keep reading for some tips and tools to manage your time as an insurance agent.

The telemarketing industry has become a whole new playing field, especially for insurance agents, due to the rise and integration of mobile phones into our daily lives. What was once simply cold calling different home phones has evolved into a strategic, procedural approach where the agent has a clear goal that they want to achieve through their customer. Your specific approach will depend on your own company policies, but the general ideas will remain similar.

Telemarketing, as an insurance agent, will be different than in other contexts, but these tips will help guide you in almost all situations:

Stay focused and keep your goal in mind

Make sure to get the required information while in conversation

Use a guiding script

Prepare beforehand

No matter the type of business you are in, digital marketing has to be implemented to ensure your business adapts to the ever changing market. Billboards and fliers are on the outs, and social media and digital marketing is king. If done properly, your insurance agency can substantially increase revenues and change the trajectory of your business.

When using social media marketing for insurance agencies, there must be a clear plan of attack. To adequately utilize social media, you want to identify the goal(s) of the business with your marketing, pinpoint your customer base, outline which platforms your agency will benefit the most from, and ensure you have the right people and tools to execute the marketing plan.

Even if you don’t have an extensive marketing budget, there are still endless ways to use social media platforms to expand the growth of your business. With the average consumer spending at least 2 hours per day on social media, getting your brand on as many platforms as possible will help increase the chances of scaling your agency.

Insurance leads are connections that have the potential to turn into sales. While all insurance agents know that generating leads is an essential element of running a successful business, few know how to nurture those leads throughout the buying process. What is insurance lead nurturing, and how can you use it successfully in your insurance agency?

Insurance lead nurturing is the management of a lead along their journey from new lead to repeat customer. It is essentially the process of building a relationship with a lead during their search for an insurance policy. The following breakdown will examine lead nurturing and explore the most successful tips for developing relationships with leads and converting them into sales.

Everybody knows that a strong Instagram presence is a crucial aspect of effective business in this modern era, but few know how to effectively leverage their accounts to get the most out of them. Insurance agents in particular are less likely to have an Instagram account to market their services, but there are several reasons why you should.

If you are an insurance agent looking to make a splash in the world of Instagram marketing, the following guide will definitely help you make your Instagram efforts worthwhile.

With the rise in influential internet spheres, like social media, many insurance companies forget the benefits of using direct mail to increase their leads. Although technological forms of marketing are highly successful, direct mail can be just as effective because it physically impacts potential consumers to increase business.

To ensure you don't miss out on this important marketing tactic, we'll show you the complete process of how to get more insurance leads using direct mail. If done successfully, you'll see a substantial increase in clientele, and you'll have several tools you can use routinely to ensure this trend continues.

Launching a new insurance agency can be many things, but mainly exciting and overwhelming. Exciting—because trying new things and creating a business can help stretch our creative muscles and has so much potential for growth and change in our personal lives and finances. Overwhelming—because it takes a solid marketing plan to succeed—that’s more than just throwing up a website.

So, creating an insurance agency is no different than any other business; it will require a strong marketing (or advertising) plan that draws in customers, makes them feel seen and heard, and leaves them satisfied with the good or service you have provided. Below, we’ll cover some things you should keep in mind to create a good marketing plan for your new insurance agency, as well as how to maintain that plan and adjust—as needed—along the way.

Insurance agencies, like any other business, need to market their business to their potential customers. The goal is to spread awareness of your products and services so that consumers will seek you out to meet their insurance needs.

In this complete guide to digital marketing for insurance agencies, we look at the many advantages of digital marketing compared to traditional marketing. Then, we discuss a plethora of different digital marketing techniques and strategies.

So, if you want to learn about customer avatars, email marketing, SEO, and a host of other digital marketing tactics, as well as the benefits of digital insurance marketing, read on.

When it comes to expanding your influence as an insurance agent, referrals are among the most effective and cheap options available. You always want clients to leave with such an exceptional experience that they can't help but refer you to their friends, family, and colleagues. However, sometimes they need a little push to do so, which leaves agents wondering if gifts are the perfect form of incentive.

In most states, a gift provided by an insurer, agent, or broker directly violates anti-rebating laws. However, many make exceptions for referrals using referral fees as long as the gift and its value align with the state legislature and do not discount or affect a client's policy. Common referral gifts include gift cards, cash, and event tickets.

Read on to learn more about the legality surrounding agencies providing gifts in exchange for referrals as well as how this is affected by anti-rebating laws on a state level.

As an insurance agent, your customers are your lifeblood. Advertising is a fantastic way of reaching out to your customer base and drawing in new leads. Without it, the growth of your insurance business can be hampered severely. However, many states and companies have strict rules on advertising. Can insurance agents advertise themselves?

While insurance agents can advertise themselves to their potential customers, it is critical that any advertisement follows the strict guidelines provided by the state and their parent company. If an ad is found to have misleading wording or information, an insurance agent can find themselves facing questions from a number of sources.

Auto insurance leads are the lifeblood of the insurance agency. Without them, you simply don't gain enough exposure to bring in new customers. In today's digitally-minded world, it can be tough to generate reliable leads.

You can generate auto insurance leads for yourself through advertisements online, social media, or television. Alternatively, you can circumvent the tough legwork by directly purchasing leads from a third-party vendor who generates auto insurance leads for you.

You'll learn below why it's a good idea to purchase reliable leads from a third-party vendor. This not only helps in terms of advertising costs, but it also can provide you with the software necessary to keep track of all your potential leads and current customers.

When using internet leads in the insurance industry, it is important to find the right lead provider. Understanding how your lead provider obtains information on leads can be beneficial for you to generate the revenue goals you set. The best way to know if your lead provider is working for you is to track your closing ratios.

Managing an insurance agency can sometimes seem like an impossible task. If you’re not engaging in best practices, it can be difficult to juggle your clients' needs, the needs of your employees, and the task of keeping up to date with new technology. Fortunately, there are a few strategies you can begin employing now to make insurance agency management much easier.

Below we will discuss how you can take advantage of new technology, give your employees a growth mindset, and not only gain clients but keep them too. With our top 5 best practices for insurance agency management, you’ll be ready to take control.

Internet leads can be divisive. Knowing how to work internet leads, and understanding that they require patience and consistent follow-up can help you get the most out of them. Implementing the right automation systems and building your data set are key to having success with internet leads.

Promoting your business requires you to spend marketing dollars to build awareness in your community. Direct mail is still a viable way to market your agency, and studies have shown that people do still like receiving direct mail. It’s important for you to decide on details around direct mailings, to determine an appropriate budget.

Getting a lead to actually answer the phone or reply to an email or text can be difficult at first. Understanding people’s schedules and being patient are important to turning your leads into sales.

Marketing is essential, and yet expensive. One of the cheapest lead sources at your disposal is internet leads. Lead providers can help your business provide high intent leads, ultimately growing your agency.

Utilizing a telemarketing team can help your agency make the most of internet leads. Giving your producers the opportunity to only handle sales and service calls, rather than cold calling internet leads, can save your agency time and money in the long run!

What do the top P&C agents do to scale their agencies with internet leads? Jeff Hogue from QuoteWizard share his answer with Todd.