Are Internet Leads Worth Buying?
If you’re working for an insurance agency, it’s critical to understand how internet leads compare to traditional marketing styles. The key to understanding the value of internet leads is being persistent, without being aggressive, in contacting the leads. In addition, having expectations in place for internet leads can help you eventually maximize profits. Here are some tips from Agency MVP and the Insurance Agents Think Tank that will help you better understand the value of internet leads and whether or not they are worth buying.
What Are the Costs of Internet Leads?
Internet leads are the cheapest leads source with the lowest customer acquisition cost possible compared to other elements like print media or TV. There are different internet lead providers out there, and the trick is to understand which providers are profitable in your particular market.
Don’t Give Up On Leads
Even if you feel that your internet leads aren’t going anywhere, it is important not to give up. If you drive a car, you need insurance. If you have a mortgage, you may be required to get homeowners insurance. If you stay consistent, eventually, your leads will answer the phone or respond to your text. If they’ve expressed interest in finding a quote online, they have high intent versus someone approached through cold calling.
It’s crucial to not give up on leads too soon and to understand the huge benefit that internet leads can have for your company. Internet leads can make or break a company, and not pursuing them can be detrimental to the company’s overall success. By understanding the importance of internet leads and not giving up too soon, you can build a stronger agency that is more profitable and successful.
The Bottom Line
Internet leads are extremely beneficial and can add a tremendous amount of value to your company. If you are looking to scale your agency, internet leads could be the right way to go about it, assuming you have the proper systems in place. Check out our guide, “How To Make Money Off Internet Leads,” to see our best practices when working internet leads. They can help you get a leg up when those referrals and lead generations are not yet coming through organically. Just make sure to commit to making those calls, not giving up on those leads, and making sure you are never underselling yourself.
Agency MVP can help you get on the right track when it comes to finding the right internet leads. Our dedicated staff is always eager to help you determine which lead providers work best in your area so you can carve your own path to success. For more information on our products, visit our website here.
Share your positive experiences with lead providers in ourInsurance Agents Think Tank Facebook Group!
