9 Best Automation Systems for Insurance Agencies
Automation systems are a useful way for insurance agencies to manage their customer relationship services, manage their social media marketing platform, and generate new sales leads to expand a business.
Below you'll find a list of some of the best automation systems available for insurance agencies. While all of these systems house different features beneficial to insurance agencies, they all have their strengths to boast. Keep reading to learn more about the 9 best automation systems on the market.
Agency MVP
Agency MVP is a LMS automation system that prioritizes your leads in order of who is most valuable and most likely to close. One of the automations that Agency MVP has is the ability to automatically send out text and emails to households for you which helps insurance agencies convert leads into clientele.
Here are some of the benefits of going with Agency MVP software:
Free trial: Agency MVP offers a 15-day trial which helps insurance agencies choose a good automation system without too much financial investment. This free trial includes all of Agency MVP’s features so that trial users can get the system's full experience without a full commitment as well as full access to webinars and training videos.
Three pricing levels: Agency offers several different pricing levels based on the size of your agency. First is the single user plan at $99/month, second the 2-user plan for $149/month, to unlimited seats for $259/month. Each one of these levels also includes an annual plan to save you even more!
Integrations: AgencyMVP Has an open API integration for all internet lead providers (some providers may still need to set up integration). They are also integrated with several rater systems to save you quoting time! To see their full list of integrations, check out their site here.
Agency MVP includes many other features including filtering your call view pages, reports to help you target your marketing, and tools to help prevent leads from falling through the cracks.
Unlike other LMS companies geared towards a wide variety of industries, Agency MVP is designed by a P&C Insurance Agent for P&C Insurance agents. The features in this system can be useful to insurance agents so that you can sell more premium!
Insureio
Insureio is a CRM automation system that bills itself as "insurance marketing evolved." One of the main ways that Insureio works is by generating sales leads and helping insurance agencies convert leads into clientele. Insureio also helps agencies manage their customers once they have a roster of policyholders.
Here are some of the benefits of going with Insureio software:
Free trial: Insureio offers a 30-day trial which helps insurance agencies choose a good automation system without too much financial investment. This free trial includes all of Insureio's features so that trial users can get the system's full experience without a full commitment.
Four pricing levels: Insureio offers several different levels of CRM features, starting at a basic monthly plan at $25/month up to a full marketing and agency management system for $75/month.
Automated applications: A fully integrated application system allows agencies to collect all necessary standard information for maintaining client dossiers and reviewing policies. This helps people set up their insurance policies digitally with fast, convenient, and encrypted data collection systems.
Insureio is popular with start-up insurance agencies because its offered features can be scaled up as a business expands. This helps prevent agencies from paying for features they don't need and ensures that they can still afford the features they do.
Unlike other CRM companies geared towards a wide variety of industries, Insureio is designed specifically for insurance agents. The features in this system can be useful to insurance agents so that more generalized CRM companies can't match.
Zoho
Zoho is one of the world's most popular automation systems in many different industries, but its emphasis on lead conversion makes it a good choice for a growing insurance agency. Using a network of more than a hundred and fifty thousand businesses, Zoho can offer a CRM level that many other software systems find hard to compete with.
These are some of the features offered by Zoho:
Real-time communications software: Zoho's real-time communications software, known as Omnichannel, is a way for insurance agencies to monitor social media channels, set up internal email channels, and facilitate self-service portals to receive online customer contacts.
Performance management programs: Incentivizing your sales team to generate and nurture new leads is one of the most vital aspects of expanding an insurance business. The performance management programs in Zoho provide games to increase productivity and logistics trackers so that each sales representative can be assessed.
Team collaboration software: Ensuring strong communication flows between all members of an insurance agency is one of the key factors in providing impeccable customer service, and Zoho makes it easy by providing plenty of ways for different agents to touch base on customer files and dossiers.
Because it has so many different features on offer, Zoho contains the software tools necessary to run an entire business from the ground up. Its emphasis on facilitating seamless remote work makes it a necessary tool in a new age of at-home employees.
Like many automation systems, Zoho offers subscriptions according to different pricing levels that unlock more and more of the available features the more you pay each month. This system allows each insurance agency to only purchase as much automation software as they need for the scope of their business.
Radius
Radius is designed specifically for insurance agencies, which gives it an advantage compared to some of the CRM automation systems available to insurance companies. Radius prides itself on its customization, with features that allow each agency to tailor the software directly to their business style and workload.
Here are a few other CRM advantages offered by Radius:
Software app integration: One of the best things about Radius is that it is integrated into several different other major software applications and platforms, including Office 365 and Google apps. This makes it easier for insurance companies to set up seamless workflows that are synced across different digital platforms.
Landing page creation: Radius's landing page creation tools give insurance agency executives the chance to build an agency's website from the ground up. Using search engine optimization, persuasive landing pages can help drive an agency's website to the top of Google and other major search engines.
Integrated VoIP: An integrated VoIP system allows agencies to do all telephone communications through Radius directly, allowing the agency to act as its own call center. The VoIP system includes features such as call recording, queue lists, click-to-call, and an auto preview dialer.
Customization features: Radius offers customization features such as agency logo placement, coverage types, and lead temperatures. Business managers are able to generate tracking information that is as generalized or as precise as preferred.
Radius contains many of the tools necessary for an agency to manage its customer base. Potential subscribers can try the system for fifteen days before committing to a purchase. While it doesn't quite qualify as "set it and forget it" software, it does take most of the hard work out of setting up effective workflows in an insurance agency.
Freshworks CRM
Freshworks CRM uses an automation system that puts artificial intelligence at the forefront of sales lead generation. This system allows both sales and marketing teams to be in coordination with each other throughout the client generation and customer relations process. Good customer service is the key to client retention.
These are some of the other tools in the Freshworks CRM line-up:
Multi-currency and multi-language options: The multi-currency and multi-language options ensure that insurance agencies are able to conduct transactions and customer service calls around the world.
Monitoring contact lifecycle stages: Operating on the theory that all client contacts undergo a lifecycle from the first contact to the point that they become a repeat customer, Freshworks has applications to keep track of customer contacts no matter what level of business they're conducting with the agency.
Interaction tracking: One of the challenges of conducting business as an insurance agency is that multiple agents may be in contact with a client, increasing the chance that miscommunications occur. The interaction tracking software in Freshworks allows agencies to log activities so that everyone is on the same page.
A major need of insurance companies is to develop a customer-based business right from the start. The CRM features offered by Freshworks give agencies the chance to get every client off on the right foot.
VanillaSoft
VanillaSoft is a CRM system that is focused primarily on inside sales. This makes it a good choice for insurance agencies since sales agents in an insurance agency generate and pursue sales leads without leaving the office.
VanillaSoft focuses on telephone communications and lead generation. However, rather than focusing on blind leads, the system focuses on pursuing leads all the way through to a sale. Simplifying lead management allows insurance agents to double and even triple their contact attempts, leading to more overall sales.
Here are some other features of the VanillaSoft system:
Priority-based lead generation: While most CRM systems focus on operating off a database of customer interactions to generate leads, VanillaSoft puts tools for lead development at the forefront of customer service.
Email and SMS marketing: In modern business, social media marketing campaigns are just as important as generating sales leads, and VanillaSoft allows insurance companies to support existing business while consistently generating new contacts.
Robust support system: Along with all of the features offered by the VanillaSoft system, VanillaSoft also offers many different avenues of customer support, such as podcast episodes, webinars, videos, and case studies. These tools allow insurance agencies to stay on top of VanillaSoft's latest advances.
Appointment setting software: VanillaSoft's appointment setting software helps reduce human error during appointment setting and increases the rate of attendance through automated reminder systems. The software also allows users to manage multiple calendars in a single view so that double bookings are reduced.
From the first appointment set to customer relations maintenance, the VanillaSoft system is capable of generating sales and handling clients from their first contact to their last. By taking on the brunt of the busywork from agents, it frees insurance agents up to focus on new leads.
Less Annoying CRM
Less Annoying CRM is one of the more affordable CRM packages that a small to midsize insurance agency can take on, especially during start-up when every investment dollar counts. A big plus for Less Annoying CRM is excellent mobile platform integration. Less Annoying CRM has a streamlined user interface that is easy for novice users to learn.
Here are a few of the other features available through Less Annoying CRM:
Low cost, high performance: Starting out at only $10/month, Less Annoying CRM is one of the cheaper software systems available. However, this automation system still manages to operate at a high level of performance, making it a good value for the money spent.
Welcome package: Even though it is an affordable service, Less Annoying CRM features many amenities for new users, including a welcome email from the head of customer service, a free live demo, and a beginner's guide. This makes it easy for even the newest agencies to get started with a CRM program.
30-day free trial: While many CRM programs offer a free trial, the free trial at Less Annoying CRM stands out because it doesn't require users to input payment information before the trial is completed. This way, a company never ends up paying a bill for the system until they're sure they want to commit to it.
Less Annoying CRM is a good automation system for beginners who have never interacted with one before, and the different options for getting familiar with the product make it one of the most user-friendly options available.
Bitrix24
Bitrix24 is an automation system that integrates communications, task management, customer relations, company call centers, and company websites. While the most basic business suite of tools through Bitrix24 is offered free of charge, increasing levels of access result in a scaled pricing system similar to those offered by other CRM subscription services.
Here are a few of the features showcased by Bitrix24:
Work-time tracking: Bitrix24's work-time tracking system makes remote working easy by giving agents a simple, streamlined way to track their time in the company software. This helps increase productivity and keep agents on task.
Private and group messaging systems: The communications suite offered by Bitrix24 allows insurance agents to communicate directly with each other from their workstations or join together in a group channel to coordinate work projects and tasks. This allows for convenient and efficient organization between sales and marketing.
Lead acquisition and management tools: Like many CRM packages, one of the main goals of Bitrix24 is to automate smaller workflows and the process of sales generation so that sales agents can focus on maintaining client relationships and seeking out new contacts instead of prospecting for them.
Free live chat: More and more websites in multiple industries are incorporating free live chat as a way to hook in casual browsers and generate sales leads off website visits. These tools have been shown to increase customer loyalty and satisfaction, especially in the insurance industry, where securing a customer quote is often the first step to a sale.
Bitrix24 offers all the necessary tools to get an insurance agency off the ground, from website builders that are pre-optimized for SEO to online store generators. With over eight million businesses in their ranks, Bitrix24 easily stands among the best automation systems for insurance agents.
Pipedrive
As you might have guessed from the name, Pipedrive is an automation system that is focused on pipeline management and sales generation. Pipedrive has the software in place for generating sales as well as facilitating in-house communication between different insurance agents and third parties.
These are some of the tools found in the Pipedrive line-up:
Sales pipelines: The sales pipeline software is a way for insurance agents to visualize their sales pipelines and maintain control at every point of the sales lifecycle. These pipelines have endlessly customizable fields that allow every company to include the drop-down options they need.
In-depth analytics: The trackers in the Pipedrive software help sales agents keep up with the patterns involved in different sales events and contacts. This process makes it easier for agents to learn which tactics are successful for sales generation and which aren't, making every agent more efficient.
Security dashboard: In insurance policies, data encryption is an important part of establishing trust between clientele and the company. Pipedrive's security dashboard allows the company to control data security at every level, from user access logs to whitelisting IPs.
Pipedrive is available for a free trial, so there's no risk in trying it out to see if the software is a good option for your agency. They also provide multiple case studies to show how the software can be used to help expand businesses.
Nutshell
Nutshell advertises as an all-in-one business growth tool and offers a two-week free trial to potential subscribers. With a focus on sales generation, Nutshell also offers plenty of ways for business owners to track the expansion of the business and make executive decisions in response.
Here are some of the features on offer through Nutshell:
Contact management programs: The best CRM programs recognize that sales generation is only one piece of the puzzle when it comes to expanding business. Sales leads must also be cultivated long after clients have signed their initial contracts or policies. Nutshell allows users to import contacts from any source to generate leads.
Customizable reports: One of the most important tools in business management is insight reports, and the reports generated by Nutshell's analytics give business owners several perspectives on how business is being conducted so that they can act confidently moving forward.
SMS marketing campaigns: With Nutshell's marketing emails, insurance agencies can use CRM data to maintain relationships with customers outside of their insurance claims. This marketing automation also allows agencies to track the impact of their marketing emails to see how effective they are.
Featuring integration with several other major platforms, including Gmail, Mailchimp, and Outlook, Nutshell has plenty to offer insurance agencies when it comes to CRM development and process automation.
Automation Systems Can Bring Opportunity
Even though AI-led CRM and automation systems are a fairly new development in the field of insurance, these software programs can help a new agency grow by leaps and bounds compared to agencies that have to generate sales leads manually through the agents alone.
With the right CRM programs in place, even a small start-up agency has a chance to grow and compete.
